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'Jersey Shore' Helps Lift Viacom to Double-Digit Growth
Viacom Chairman Sumner Redstone can thank Snooki for a strong quarter. On Friday, the morning after the season premiere of MTV’s Jersey Shore, Viacom reported a 37 percent earnings increase during its...
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Like an Adult in a Toy Store: Hasbro Shows Off Its Wares to Collectors
The Hasbro Fan Media Day at New York's annual Toy Fair is more or less what it sounds like—a motley collection of bloggers, amateur photographers and fan site administrators whose interest in Hasbro...
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Hasbro Transforms
For Hasbro, the last few years since Michael Bay’s first Transformers have been something of a slow-motion rebrand, in which the toy maker has decided to be an intellectual property company, not...
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In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a Facebook...
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Michael Bay Panics at Samsung CES Show
Hollywood director Michael Bay just freaked out at a Samsung presentation in Las Vegas. The Transformers director walked off stage after a teleprompter malfunction left him for a loss for words....
View ArticleFans Still Cheering for World Cup Branded Videos
With the World Cup in full swing, fans can't get enough of soccer-themed content.Nike'sThe Last Game ad—which features animated versions of Portugal's Cristiano Ronaldo, Brazil's Neymar da Silva...
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Spark’s Branded Content Guru Eric Levin on True Creative Success
SpecsWho Eric LevinCurrent gig svp, brand content group director, Spark/LiquidThreadPrevious gig vp, brand content director, LiquidThreadTwitter@ericlevin11Age 39What is your mission at Spark? To make...
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How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage and director and...
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Q&A: Mark Wahlberg on His Journey From Hip Hop to Hollywood to Hamburgers
Mark Wahlberg took the advertising world by storm in 1992, thanks to his provocative, indelible Calvin Klein underwear campaign, which was shot by the late Herb Ritts. He's been surprising us ever...
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Content Marketing Is Moving Toward a Zen State of Storytelling
On my way to work recently, my Lyft driver asked what I did for a living. It's a simple question but one almost anyone in content marketing becomes uncomfortable with as the answer inevitably leads to...
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